Retention & Churn Consulting
You grow, but users don't stay.
And that's destroying your LTV.
Acquisition works. Users come in.
But without retention, growth becomes revenue leakage.
The team starts tweaking onboarding, CRM, pricing…
without knowing what's actually breaking retention.
I help founders and product teams identify where this breaks down — and what to fix first.
In up to 2 weeks, you walk away with clarity on what's destroying your LTV and where to start.
I've reduced churn from 30% to 9% in a product with 450k+ subscribers — recovering ~20% of monthly revenue.
15+ years in product and growth · Ex-MeuCarrinho (acquired by Buscapé), 100k+ active users · Empiricus / BTG Pactual, 450k+ subscribers
Who this is for
This work is for you if:
You're growing — but not retaining
B2C or low-ticket B2B product, with acquisition working — but growth that doesn't turn into retention (and the money disappears).
You invest in acquisition without capturing LTV
Customers come in, but don't convert into sustainable recurring revenue.
You've tried to fix retention — without clarity
Onboarding, CRM, lifecycle… but without knowing what actually moves the needle.
If you're pre-PMF, this isn't your problem yet.
The problem
Most teams don't have a retention problem.
They have a problem understanding what's happening.
And meanwhile, they keep tweaking onboarding, CRM, pricing…
without knowing what's actually breaking retention.
The product fails at the critical moment of value
The user arrives with an expectation and doesn't find what they need when it matters most.
The user reached value — but didn't stay.
Activation doesn't guarantee retention.
Value may have existed — but it didn't stick.
A significant portion of churn is invisible
Payment failures, billing timing, silent friction.
In many B2C products, involuntary churn can account for up to 40% of total churn. Fixing this alone can generate meaningful impact without touching the product.
The problem is rarely where you're looking.
Churn can be activation, habit, value perception that fades over time — or invisible leaks you've never measured.
Solving churn is mapping where that relationship broke down — and attacking the causes in the right order.
How I work
The Real Order of Retention
(the process most teams get backwards)
I don't start with CRM, lifecycle, or copy.
I start with what actually defines whether the user stays or not.
Does the product actually retain anyone?
If no one retains organically, it's not an optimization problem — it's a value problem.
What distinguishes those who stay from those who leave?
Cohorts, real behavior, and who churned.
The pattern shows up here — not opinion.
Where does the journey break before sustaining value?
The problem isn't just reaching value —
it's making it repeat.
Where is revenue leaking without you seeing it?
Payment failures, timing, invisible friction. A significant portion of churn isn't in the product — but it directly impacts LTV.
This order isn't theoretical.
It's the pattern that repeats when you look at the right problem.
What I offer
Clarity on where you're losing money — and a plan to stop it.
I work in 2 formats: diagnostic projects and as a fractional to both diagnose and execute alongside your team.
Diagnostic
Express
For quick clarity. The goal isn't to list 50 problems, but to find 2–3 levers that can pay for the project in the first month.
What changes in practice
- Clarity on where retention breaks
- 2–3 levers with direct revenue impact
- A prioritized plan of what to fix first
No real clarity, you don't pay.
Diagnostic
Complete
For when retention has become a strategic problem. Beyond the diagnosis, you walk away with the base to correct retention by cohort, channel, and user profile.
What you get
- Deep-dive cohort and behavior analysis
- Behavioral segmentation and lifecycle strategy
- Full retention funnel diagnosis
- 30-day follow-up after delivery
No real clarity, you don't pay.
I work with the data you already have and, when necessary, talk directly with customers — without burdening your team.
For those who want to continue after the diagnosis and execute together, the Fractional is the natural next step.
Fractional — Execution
Someone responsible for making retention and monetization actually move forward.
I step in to connect diagnosis with execution, ensuring what actually drives retention is prioritized, tested, and delivered.
I work directly on the points that most impact LTV: product, activation, journey, and revenue leaks.
Contract starting at 3 months.
If at the end of the diagnostic there's no clarity on the problem — and what to do first — you don't pay.
The only cost on your side is sharing context and data.
Results
Real numbers, real contexts.
Empiricus · BTG Pactual
450k+ subscribers
–70%
churn in the first 7 days
From 30% to 9% — with cohort analysis and interviews with subscribers who churned, identifying failures in the activation journey.
Empiricus · BTG Pactual
450k+ subscribers
+10 p.p.
retention at month 6
From 28% to 38% — with behavioral and feature cohort analysis, identifying the patterns of retained users. Focus on activating more subscribers into those patterns.
MeuCarrinho · acquired by Buscapé
100k+ active users
+400%
retention at month 3
From 5% to 25% — by reducing friction in the journey and creating usage loops that encouraged return and habit formation.
About me
Danilo Campos
My entire career has been built around one thing: making the product deliver real value — or the user leaves.
I specialized exactly in the moment when that breaks. When retention falls and the team starts testing things without understanding the root cause.
At MeuCarrinho, I watched firsthand what it's like to grow fast and lose users even faster. That's when it became clear to me: acquisition without retention is just filling a leaky bucket.
I start with data. But the problem is almost never just in the data.
The difference is in connecting behavior, product, and business model to understand why the user isn't staying.
That's what I deliver: clarity on the real problem — and focus on what actually moves retention and LTV.
I don't work with last-minute discounts or CS churn rescue at the end of the journey. I work with root cause: what happens before the user leaves.
Credentials
- MeuCarrinho (exit Buscapé Company) — 100k+ active users
- Empiricus / BTG Pactual — 450k+ subscribers
- Retention in practice — diagnosis, experimentation, and LTV growth
- Root cause focus — real behavior, not vanity metrics
Let's talk
First conversation, no commitment
We quickly assess whether there's a real retention problem — and whether it makes sense to work together.
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